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Australia's #1 PPC campaigns for savvy business managers.
28 January 2014Targeting by Knowledge: Turning Long-Tail Theory on Its Head
After 7 years running PPC campaigns, I thought I had it sussed. I thought that people searching for specific long-tail searches were further along in the buying cycle than people searching for shorter, […]
22 September 2013Google AdWords Sitelink Extensions: How to Find Your Optimum CPC Bid
When you have a finite Google AdWords budget, and your budget is being hit, all other things equal it makes sense to lower your bids until your budget is no longer being hit. […]
Suppose you wanted to run a marketing campaign on the Google Display Network. You upload a set of image ads, specify your targeting options, and let Google serve your ads on publishers which […]
15 April 201313 Practical Uses For Your Google Brand Ads
Last month, eBay released a study suggesting that showing paid ads for your brand terms on Google is a complete waste of money. As an experiment, eBay paused their paid ads for the […]
So you’ve realised your current Google AdWords strategy is missing out on a big opportunity to connect with long-tail searchers who are further along in the buying cycle and more likely to convert. […]
25 September 2012The Australian Google PPC Opportunity
Back in 2009, I looked at the standard of PPC ads being displayed on Google in Australia, using the Sydney hotel industry as an example. I found that the majority of PPC ads […]
4 March 20124 PPC Tracking Essentials for Small Businesses
All too often I see small to medium-sized businesses spending considerable amounts of marketing dollars on PPC campaigns without having implemented even the most basic of tracking solutions. Other businesses seem to accept […]
29 November 20113 Million Keywords
Google last month increased the maximum number of keywords allowed in a standard Google AdWords account from approximately 50,000 to 3 million. Yes, that’s right, you can now have up to 3 million […]
27 July 20114 Practical Ways to Lower Your AdWords CPCs
WordStream last week carried out some research on Google AdWords CPC prices of different sectors. One key finding was that the finance industry carried high CPCs of up to $54.91, while other service-related […]
