Spend Less.
Is your Google Ads costing you more and bringing you less? Let an expert cut the waste from your account, so you spend less on clicks, less on fees and less of your own time, and get more sales back for every dollar you put in.
A free look at your account, with no strings attached. Get your free analysis within 3 working days.
Spending More and Selling Less?
If so, you’re not alone. Right across Australia, businesses are paying more for each click at a time when every dollar has to count.
Alan Mitchell
Google Ads expert, Melbourne
If you look after the marketing for your business, the past year has most likely asked you to do more with less. Your budget is tighter, your customers take longer to make up their minds, and every dollar you put into Google Ads has to work harder than it did before.
At the same time, Google keeps changing the rules. New tools such as Performance Max and AI Max promise you more sales for less work, and for some businesses they help. However, many businesses tell a different story: costs creep up, enquiries slide, and it gets harder for you to see where your money is going.
So what should you do? You could cut your budget, though you’d most likely cut your sales along with it. You could hand the whole thing to ChatGPT, though you’d still need someone who knows what good looks like. Or you could let an expert go through your account, find the waste, and show you how to spend less while you keep your sales coming in.
That’s what I do. My name is Alan Mitchell, and for 20 years I’ve helped businesses like yours get more from Google Ads. When we work together, you get someone who has spent many years managing campaigns, and the person you talk to is the person who works on your account.
How Will You Spend Less?
That depends on how you run your Google Ads today. Find the box that sounds like you.
If you’re running Google Ads
1. Spend Less on wasted clicks
Chances are, you’re paying for searches that will never turn into a sale: people looking for jobs, free guides, a cheaper option, or a business in another state. You’ll see where the waste is, you’ll watch it go, and your budget goes back to the people who are ready to buy from you.
If an agency runs your ads
2. Spend Less on overheads
When you pay an agency, part of your fee goes on offices, sales teams and layers of managers, and only some of it reaches the person working on your ads. With me, your fee pays for an expert’s time and effort on your account, so you get more focus for your money and talk directly with the person doing the work.
If you manage Google Ads yourself
3. Spend Less time and effort
Google Ads can eat whole days of your week: keeping up with new features, reading the latest advice, checking what works, fixing what doesn’t. Hand it to an expert and get that time back for the parts of your business only you can do. You’ll still know what’s going on, without having to do it all yourself.
If you’re new to Google Ads
4. Spend Less learning the hard way
The first few months are when most money gets wasted. Instead of paying to learn by trial and error, you start with an account that’s built the right way from day one, and tracking that shows you what each enquiry or booking costs you.
Wherever you’re coming from, you end up in the same place: you spend less time, less money, less effort, and more of what you do spend comes back to you as sales.
What Does Spending Less Look Like?
These are some of the results my clients have seen. Your numbers will depend on your market, though the aim never changes: cut the waste and get you more for what you spend.
- 67%less spent on each enquiry1
- 80%more money back from Google Ads^
- 305%more enquiries for a similar spend4
- 656%more online bookings in 24 months2
How Can an Expert Cost You Less?
It sounds back to front, since you’d expect to pay more for an expert. The trick is that you stop paying for everything else.
One of my longest-standing clients still remembers what made him hire me more than ten years ago. Instead of paying an agency for a handful of hours from a junior, by going direct to Alan he’d get more time and focus from an expert who’s done it all before.
It still works the same way today. You’re not paying for an office full of staff, a sales team, or layers of managers, so more of your money goes into the work itself: finding the searches that bring you buyers, writing ads that speak to them, and cutting out the clicks that don’t pay their way.
So the more deep effort an expert spends on your account, the less waste you’ll have, the less you spend on sales, and the more your business can grow.
| Typical agency | Working with Alan | |
|---|---|---|
| 1. Who runs your ads? | Often a junior, can change month to month | Alan - always, never outsourced |
| 2. Who do you talk to? | Often an account manager, who passes it on | Alan - the expert who built your account |
| 3. What are you paying for? | Offices, managers, then your ads | Alan - deep work on your account |
What’s the Catch?
There are a few, and you should hear them from me before we start working together.
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1
You’ll answer a lot of questions
One of my partners says nobody asks questions like Alan does. Your first talk will most likely run over time, since you’ll be asked how your business really works: what you sell, who buys it and why they pick you over the business next door.
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2
You won’t get weekly meetings
Meetings cost you money. Instead of a catch-up for the sake of it, you get a detailed report each month that you can read in a few minutes. If you'd like to talk, you can pick up the phone whenever you want.
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3
You may need someone else
If you need a website, SEO or social media, you’ll want someone else, though I can point you to people I trust. What you do get is deep focus on the one thing I know best, Google Ads.
Who Else Spent Less with Alan?
Business owners and marketing managers like you have trusted me with their Google Ads for years. Read what some of them had to say.
Alan has helped us take control of our Google Ads activity. We are covering all key bases with targeted campaigns, ads are showing to improve ROI with our cost-per-click now lower than ever, and we are also able to quickly tailor our ads to suit what’s happening in the business. He is also a great resource for keeping abreast of the latest in search. Very happy to recommend his services to anyone outside our industry.
David Hannay
Marketing Manager, Reid Cycles · reidcycles.com.au
When Alan worked for me in London, we called him the Mitchellator. Give him any account and he’ll find the waste, fix the structure and get more out of every click. We even had a name for it: “Mitchell optimisation”. If you want someone who cares about your results as much as you do, Alan’s your man.
Tom Jones
Founder, Leomayn · leomayn.com
You Might Be Thinking…
Before you trust anyone with your Google Ads, you should ask some questions. Here are a few I hear the most.
1. Can’t I just use Claude?
You can, and you’ll get plenty of advice. However, AI doesn’t know your margins, your customers or what makes you different from the business down the road. Google’s AI tools are very good at spending your budget, which isn’t the same as making you money. I use AI every day to speed up work, but what you pay me for is judgement: knowing which advice to take, which to throw out, and what will bring you sales.
2. Every agency says they’re the best. Why should I believe you?
You shouldn’t, at least not yet. Read client stories to see how I helped businesses like yours, check out my blog where 20 years of research shows you how I structure Google Ads campaigns, or start with a free look at your account, and you’ll see, in plain English, where your money goes and where you could spend less. If you’d like to hear it from someone else, ask for a reference and you can talk to a client yourself.
3. We’re cutting costs. Is now the time to hire someone?
When every dollar counts, wasted clicks are the last thing you need. Cutting waste is often the quickest way to spend less without selling less, so more of your budget goes back to bringing in sales.
4. I’m happy with the person at my agency. Why would I change?
Then you may not need to. Even so, a new pair of eyes never hurts. If you’d like a second opinion on your account, you can have one for free.
See Where You Could Spend Less
Ask for your free Google Ads check. You’ll get an expert’s eyes on your account (mine, not a junior’s), and you’ll see, in plain English, where your money goes and where you could spend less. You’ll hear back within 3 working days.
Or get in touch whichever way suits you
If the check shows your account is in good shape, I’ll tell you so. You’ll still walk away with some great insights and know your money is well spent.
Spend Less on Google Ads
So why wait? Let an expert cut the waste from your account, and you could spend less on clicks, less on fees and less of your time, while more of your dollars come back to you as sales.
