Blog - Alan Mitchell | Google Ads Expert | Melbourne, Australia - Page 3

21 June 2011
5 Common PPC Optimisation Mistakes

You’ve researched hundreds of long-tail keywords, organised them into granular ad groups, and crafted ad messages which closely match the ad group’s keywords. You then set your Google AdWords campaigns live. But after […]

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14 April 2011
The Art of Keyword Qualification

Advertisers looking to promote their products or services through Google AdWords often face a difficult challenge when deciding which keywords to target. Some keywords will naturally be more relevant than other keywords, so […]

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31 March 2011
How to Strike Gold in Google’s Search Query Report

Google’s search query reports provide PPC advertisers with two fantastic opportunities to improve the performance of their AdWords campaigns: Identify irrelevant keywords which can be added as negatives Identify new keyword opportunities for […]

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11 March 2011
9 Ways To Look More Credible Using Google AdWords

We all know first impressions count. First impressions are crucial for forming beliefs and expectations about a business and its product and service offering. And since your pay per click (PPC) ads are […]

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18 January 2011
What Exactly is a Long Tail Keyword?

The phrase ‘long tail’ has become common terminology among the search marketing community ever since it was coined in 1994. Many a search marketer now abides by the long tail’s convincing theory in […]

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5 November 2010
3 Steps to Mid-Tail PPC Profitability

The beauty of pay per click marketing is that it allows you to choose keywords which are highly relevant to your business. By only showing ads for search terms which closely match the […]

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27 October 2010
Your Role in Search Engine Relevancy

Google is all about relevancy. Their whole business model depends on it. They want to provide searchers with the most relevant and useful results, and provide the easiest and most efficient means for […]

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19 October 2010
Modified Broad Match – How To Increase AdWords CTR and Reduce CPCs

Back in July, after 2 months of successful beta testing, Google rolled out a much awaited improvement to their often notorious AdWords broad match. Modified Broad Match – or the Broad Match Modifier […]

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10 September 2010
The Laziness of Google Instant

This week Google unveiled one of their biggest changes to the Google search results page in recent years – an evolution of their Autocomplete feature called Google Instant. In a nutshell, Google Instant […]

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28 May 2010
Google’s SSL Page: Why We Need To Be Less Private

Last week Google announced they are offering searchers the option to use SSL when they search. SSL stands for Secure Sockets Layer, and is a method of web encryption. When using Google’s new […]

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20 May 2010
The Broad Match Generator

Google AdWords gives pay per click advertisers a wealth of tools to create, test and optimise highly-targeted pay per click (PPC) campaigns. One of the methods of doing so is through match type: […]

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23 February 2010
Economics of PPC Pricing: Why Profit Sharing is the Future

In this third post in the Economics of PPC Pricing series, we consider the profit sharing model (you might also like to refer back to the previous Economics of PPC pricing posts on […]

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